Love Beauty and Planet started with one goal… to make you feel more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet with every shower. We think beauty and its environmental impact are inseparable. At Love Beauty and Planet we have sustainably sourced packaging at the forefront of our 'life goals'. We aim for a cleaner and greener planet with bottles made from 100% recycled plastic, and caps and pumps that will use at least 50% recycled plastic. We are committing that 100% of our ingredients will be biodegradable by 2030, minimizing our impact on water and aquatic ecosystems. what does that mean? Any formulation that can wash off into our waterways (you know - like hair care, skin cleansing and even skin care products!) will be 100% biodegradable by 2030. Da6a.